|WIC Questions: Kimberly Kayler
President, Constructive Communication, Inc.
My interest in the design and construction industry dates back to a college internship with the Univ. of Arizona College of Engineering and Mines. I loved writing about the neat projects these students were working on and while my fellow journalism students all wanted to read their byline in a daily newspaper, I got the bug to head in a different direction. Simply, I found a hidden talent for helping people understand and respond to technical topics.
After graduation, I worked for Wright-Patterson Air Force Base editing a book for Armstrong Laboratory and then joined a regional consulting engineering firm as their marketing director. In 1996, I joined the CON/STEEL Tilt-Up Systems team as their marketing director and had the pleasure of becoming entrenched in the concrete industry on a global scale – working with contractors throughout North, Central and South America. In this role, I became heavily involved with the Tilt-Up Concrete Association (TCA) as a volunteer. I will always be thankful for the opportunities afforded me both through TCA and CON/STEEL. Further, I was able to become entrenched in the concrete industry by watching and learning from some of its pioneers like Bob Foley, Mike Sugrue and Shawn Hickey.
In 2001, I started Constructive Communication, Inc. – a marketing communications and public relations firm that specializes in the architecture/engineering/construction (AEC) industry. We have a special niche in the concrete industry and work with several associations including TCA, the American Concrete Institute (ACI), the Post-Tensioning Institute, the International Grooving & Grinding Association, the Concrete Foundations Association, the Concrete Industry Management program and more.
What is your favorite aspect of your position?
I love serving the concrete industry. I take great pleasure in knowing that my skills and expertise, as well as the immense talent of my growing team at Constructive Communication, Inc., helps others in the industry succeed.
What associations are you involved with?
Although the aforementioned concrete associations are technically clients, I consider myself an advocate for each of them and strongly believe in their mission. I feel very fortunate to be so involved in each of these entities and my entire staff does our best to not simply serve these concrete associations, but truly help them succeed. I am also a member of ACI’s Marketing Committee and I am a long-time member of the Construction Specifications Institute (CSI).
Another way in which I am involved in our industry’s associations is through speaking engagements. A registered provider with the American Institute of Architects (AIA), I have made presentations on a wide variety of marketing topics specific to the concrete industry on a national and regional basis through AIA, CSI, ACI, the National Ready-Mixed Concrete Association, the World of Concrete, and more.
What are your goals and ambitions for your position?
One of my greatest joys is building on the unique expertise of the CCI team and helping others in the concrete industry succeed using integrated marketing communications and public relations. To this end, fellow concrete industry veteran Brian Gallagher and I recently published Leading with Marketing (www.leadingwithmarketing.com).
What is your advice for other women just entering the concrete industry?
I think it is crucial to understand that while the majority of people in this industry are men, they are for the most part very accepting of woman. I have always been treated with the utmost respect by male and female colleagues alike in the concrete industry. You’ll earn respect in the same manner as your male colleagues – through hard work, knowledge and a true passion for the concrete industry. Reach out to potential mentors – both men and women – and share your excitement and ideas for concrete.